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THG Advisors Brand showcase

03 · Naming

Four directions, four concept sites.

Exploratory naming for the rebrand. Each concept is a full homepage built in the brand's own system, so the name can be judged the way a buyer would meet it — in context, not on a slide. The dossier holds the strategic read on all candidates, including the Optopian assessment.

Concept homepages

Each opens its own concept site. A name passes if a PE operating partner can say it in a board meeting without smirking.

Concept

Quorum

"The smallest unit that can decide." The decision-making body framing — the minimum group with the authority to act.

naming/quorum/ Concept

Modus

"The operator's way." Method and mode of operation — how the work actually gets done.

naming/modus/ Concept

Bench

"Senior operators on your bench, ready Monday." The depth-of-roster framing — experienced executives ready to step in.

naming/bench/ Concept

Optopian

"Senior operators, AI-speed execution." The partner-proposed coinage, built out as a concept site to be judged in full.

naming/optopian/

The assessment

The strategic dossier behind the spread.

Dossier

Name candidates

The full exploration — the five naming non-negotiables, the Optopian etymology and footprint read, and the spread of directions for the founder conversation.

candidates.md